7-Week Content
Schedule

Your origin story in 60 seconds. Financial adviser → teacher → this. Set the tone immediately — casual, classroom, lanyard on.

Bust it in 30 seconds. You can start with £1. Name drop Vanguard, Freetrade. High shareability — everyone thinks this.

Read out the actual answers (get permission or keep vague). Funny + sad + makes the point for you. Very relatable for teacher audience.

Individual Savings Account. The wrapper. The tax-free magic. Draw it on the whiteboard behind you. Simple and useful.

Vulnerable, funny, human. This type of post gets shared more than anything. Builds trust immediately.

Compound interest drawn on your whiteboard. £100/month from 22 vs 32. The gap is shocking. Hold up the numbers to camera.

The actual difference. Gambling = zero sum. Investing = owning a slice of real businesses. Use the casino vs owning a casino analogy.

Your swimming pool analogy from the course. Public pool vs private pool. Genuinely the best explanation — do it to camera.

Dry, relatable, funny. LinkedIn gold. Pivot to: here's what your TPS is actually worth. Short and punchy.

Write both on the whiteboard. Simple comparison. "Cash ISA: your money sits there. Stocks & Shares ISA: your money works." Call to action at end.

Work it out on the board. Employer contribution + your contribution + final value. Most teachers have never seen this number. Shock factor.

Inflation is eating it. £10,000 in 2015 buys what today? Real numbers. Draw the shrinking bar on the whiteboard. Unsettling but necessary.

The real story. What you saw in financial services. Why it bothered you. What you want to do about it. Authentic and builds deep trust.

Pre and post 2015 TPS. Draw the two on the board. Quick, clear, essential knowledge for every teacher under 40.

Casual, quick, fun. Something like: "Did you know you can open a Stocks and Shares ISA with your lunch money?" Lean into the Friday vibe.

Overcomplicated content, fear-based, promotes active trading. You do the opposite. Say it calmly, back it up, don't be aggressive.

Most actively managed funds don't beat the index. The data is clear. Explain it simply. Mention S&P 500 tracker. Write the comparison on the board.

Nuanced, honest, doesn't give a definitive answer (because it depends) but gives a framework. Great LinkedIn post too. Invites debate.

Time in the market beats timing the market. Use a simple example. Anyone who waited for calm in 2020 missed the recovery. Classic and important.

Film yourself putting out the tables and card games before a course. Authentic, builds anticipation, shows the real product. No polish needed.

One of the most Googled investing questions. Simple, honest answer. 80/20 explained. No financial advice disclaimer — just education.

Give a quick 3-question framework on the whiteboard. What's your timeframe? How would you react if your pot halved? What's the money for? Practical.

Yes but penalties apply. Actuarially reduced. Walk through how much you lose per year early. Questions about this come up constantly.

Tell the story (anonymised if needed). Emotional payoff. This is why you do it. Very shareable, especially in teacher communities.

They're not bad, but they're not investing. Expected return is roughly 4.4% tax-free — which sounds good until you compare to a stocks ISA over 20 years.

Your core thesis. Say it plainly, say it boldly. This is the whole reason you exist. LinkedIn will love this. Write it as a text post for LinkedIn, reel for IG.

Show the maths on the board. At 7% avg return = ~£227,000. At 5% = ~£166,000. Make it relatable. "That's less than a Netflix and a coffee a day."

List format — say 5 things to camera quickly. Relatable for literally everyone. "Compound interest. ISAs. What a bond is. How funds work. What your pension is actually worth." Boom.

Charges (OCF/TER). What's in it. How long you can leave it. Write on whiteboard. Actionable, practical, shareable. The kind of post that gets saved.

Personal, honest, slightly embarrassing ideally. Everyone loves origin stories. Keep it human — didn't have to be a triumph.

Walk through a session. The card game. The questions. The moment people get it. Show the classroom. Humanise the experience. Not a sales pitch — a story.

Your pension covers the floor. Your ISA builds on top. Draw the two layers. This framing is really compelling for teachers in their 30s and 40s.

The maths on starting now vs waiting 5 years — even with small amounts — is devastating. Whiteboard. Numbers. The cost of waiting is the message.

Meta-post. Share what content worked. What surprised you. Show the coin tally. Announce if there was a winner. Ask what content people want next. Perfect reassessment moment.

Gentle, warm CTA. Not pushy. "I run a course. It's 3 evenings. It's £75. Link in bio." Then the coin flip. Let the 7 weeks of trust do the work.