7-Week Content
Schedule

One post per school day. 35 posts. Filmed in your classroom, 5 minutes each morning. Every post ends with the coin flip giveaway.

35 posts total
5 mins per morning
Coin flip every post
IG + LinkedIn + TikTok
Content type
Myth bust
Teacher/personal
Investing content
Opinion/story
TPS/pension
Week 1
Introduce yourself — who is this guy and why should I watch?
MondayDay 1
Personal
Why does a maths teacher make investing content?
Your origin story in 60 seconds. Financial adviser → teacher → this. Set the tone immediately — casual, classroom, lanyard on.
🪙 Coin flip #1 — running tally begins
IGLinkedInTikTok
TuesdayDay 2
Myth bust
"You need loads of money to start investing"
Bust it in 30 seconds. You can start with £1. Name drop Vanguard, Freetrade. High shareability — everyone thinks this.
🪙 Coin flip #2
IGTikTok
WednesdayDay 3
Teacher
I asked my year 9s what they knew about investing. Here's what they said.
Read out the actual answers (get permission or keep vague). Funny + sad + makes the point for you. Very relatable for teacher audience.
🪙 Coin flip #3
IGLinkedIn
ThursdayDay 4
Investing
What actually is an ISA? (Under 60 seconds)
Individual Savings Account. The wrapper. The tax-free magic. Draw it on the whiteboard behind you. Simple and useful.
🪙 Coin flip #4
IGTikTok
FridayDay 5
Story
My most embarrassing money mistake (before I knew better)
Vulnerable, funny, human. This type of post gets shared more than anything. Builds trust immediately.
🪙 Coin flip #5 — Friday energy
IGTikTok
Week 2
Core investing concepts — taught like a lesson, not a lecture
MondayDay 6
Investing
The one chart that made me start investing at 22
Compound interest drawn on your whiteboard. £100/month from 22 vs 32. The gap is shocking. Hold up the numbers to camera.
🪙 Coin flip #6
IGTikTok
TuesdayDay 7
Myth bust
"Investing is gambling"
The actual difference. Gambling = zero sum. Investing = owning a slice of real businesses. Use the casino vs owning a casino analogy.
🪙 Coin flip #7
IGTikTok
WednesdayDay 8
Investing
What is a fund? Explained using a swimming pool
Your swimming pool analogy from the course. Public pool vs private pool. Genuinely the best explanation — do it to camera.
🪙 Coin flip #8
IGTikTok
ThursdayDay 9
Teacher
"Staff meeting was about behaviour policy. Nobody mentioned our pension."
Dry, relatable, funny. LinkedIn gold. Pivot to: here's what your TPS is actually worth. Short and punchy.
🪙 Coin flip #9
IGLinkedIn
FridayDay 10
Investing
Stocks and Shares ISA vs Cash ISA — which one?
Write both on the whiteboard. Simple comparison. "Cash ISA: your money sits there. Stocks & Shares ISA: your money works." Call to action at end.
🪙 Coin flip #10 — double figures!
IGTikTok
Week 3
Teacher niche — go deep on the audience most likely to book
MondayDay 11
TPS
How much is the Teachers' Pension actually worth?
Work it out on the board. Employer contribution + your contribution + final value. Most teachers have never seen this number. Shock factor.
🪙 Coin flip #11
IGLinkedIn
TuesdayDay 12
Myth bust
"Cash in the bank is safe money"
Inflation is eating it. £10,000 in 2015 buys what today? Real numbers. Draw the shrinking bar on the whiteboard. Unsettling but necessary.
🪙 Coin flip #12
IGTikTok
WednesdayDay 13
Personal
Why I left financial advice to become a teacher
The real story. What you saw in financial services. Why it bothered you. What you want to do about it. Authentic and builds deep trust.
🪙 Coin flip #13
IGLinkedIn
ThursdayDay 14
TPS
Final salary vs career average — what changed and why it matters
Pre and post 2015 TPS. Draw the two on the board. Quick, clear, essential knowledge for every teacher under 40.
🪙 Coin flip #14
IGLinkedIn
FridayDay 15
Teacher
30-second Friday fact — halfway through term energy
Casual, quick, fun. Something like: "Did you know you can open a Stocks and Shares ISA with your lunch money?" Lean into the Friday vibe.
🪙 Coin flip #15 — halfway!
IGTikTok
Week 4
Opinion and debate — be a bit bolder, spark conversation
MondayDay 16
Opinion
Unpopular opinion: most finance influencers are making things worse
Overcomplicated content, fear-based, promotes active trading. You do the opposite. Say it calmly, back it up, don't be aggressive.
🪙 Coin flip #16
IGTikTok
TuesdayDay 17
Investing
Index funds vs actively managed — the boring truth
Most actively managed funds don't beat the index. The data is clear. Explain it simply. Mention S&P 500 tracker. Write the comparison on the board.
🪙 Coin flip #17
IGTikTok
WednesdayDay 18
Opinion
Should you pay off your mortgage or invest? My actual view.
Nuanced, honest, doesn't give a definitive answer (because it depends) but gives a framework. Great LinkedIn post too. Invites debate.
🪙 Coin flip #18
IGLinkedIn
ThursdayDay 19
Myth bust
"I'll wait until the market calms down before investing"
Time in the market beats timing the market. Use a simple example. Anyone who waited for calm in 2020 missed the recovery. Classic and important.
🪙 Coin flip #19
IGTikTok
FridayDay 20
Teacher
Behind the scenes — setting up for an evening course
Film yourself putting out the tables and card games before a course. Authentic, builds anticipation, shows the real product. No polish needed.
🪙 Coin flip #20
IGLinkedIn
Week 5
Practical and actionable — "do this today" energy
MondayDay 21
Investing
The Vanguard LifeStrategy funds — what are they and should you use one?
One of the most Googled investing questions. Simple, honest answer. 80/20 explained. No financial advice disclaimer — just education.
🪙 Coin flip #21
IGTikTok
TuesdayDay 22
Investing
What is risk tolerance and how do you figure out yours?
Give a quick 3-question framework on the whiteboard. What's your timeframe? How would you react if your pot halved? What's the money for? Practical.
🪙 Coin flip #22
IGTikTok
WednesdayDay 23
TPS
Can you take your teachers pension early? The honest answer.
Yes but penalties apply. Actuarially reduced. Walk through how much you lose per year early. Questions about this come up constantly.
🪙 Coin flip #23
IGLinkedIn
ThursdayDay 24
Story
A course attendee messaged me to say they'd made their first investment. Here's what happened.
Tell the story (anonymised if needed). Emotional payoff. This is why you do it. Very shareable, especially in teacher communities.
🪙 Coin flip #24
IGLinkedIn
FridayDay 25
Myth bust
"Premium bonds are a great investment"
They're not bad, but they're not investing. Expected return is roughly 4.4% tax-free — which sounds good until you compare to a stocks ISA over 20 years.
🪙 Coin flip #25
IGTikTok
Week 6
Broaden the reach — content that travels beyond your core audience
MondayDay 26
Opinion
The advice gap — why rich people get financial advice and everyone else gets YouTube
Your core thesis. Say it plainly, say it boldly. This is the whole reason you exist. LinkedIn will love this. Write it as a text post for LinkedIn, reel for IG.
🪙 Coin flip #26
IGLinkedIn
TuesdayDay 27
Investing
What would £200/month invested for 30 years look like?
Show the maths on the board. At 7% avg return = ~£227,000. At 5% = ~£166,000. Make it relatable. "That's less than a Netflix and a coffee a day."
🪙 Coin flip #27
IGTikTok
WednesdayDay 28
Teacher
Things I teach in my evening course that I wish I'd been taught at school
List format — say 5 things to camera quickly. Relatable for literally everyone. "Compound interest. ISAs. What a bond is. How funds work. What your pension is actually worth." Boom.
🪙 Coin flip #28
IGTikTok
ThursdayDay 29
Investing
Three things to check before you invest in anything
Charges (OCF/TER). What's in it. How long you can leave it. Write on whiteboard. Actionable, practical, shareable. The kind of post that gets saved.
🪙 Coin flip #29
IGTikTok
FridayDay 30
Personal
My first ever investment — what I bought and what happened
Personal, honest, slightly embarrassing ideally. Everyone loves origin stories. Keep it human — didn't have to be a triumph.
🪙 Coin flip #30
IGTikTok
Week 7
Convert — make people want to come to the course or book a 1:1
MondayDay 31
Story
What happens inside my evening investing course (the honest version)
Walk through a session. The card game. The questions. The moment people get it. Show the classroom. Humanise the experience. Not a sales pitch — a story.
🪙 Coin flip #31
IGLinkedIn
TuesdayDay 32
TPS
TPS + ISA — how they work together to build real wealth
Your pension covers the floor. Your ISA builds on top. Draw the two layers. This framing is really compelling for teachers in their 30s and 40s.
🪙 Coin flip #32
IGLinkedIn
WednesdayDay 33
Myth bust
"I'll start investing when I earn more"
The maths on starting now vs waiting 5 years — even with small amounts — is devastating. Whiteboard. Numbers. The cost of waiting is the message.
🪙 Coin flip #33
IGTikTok
ThursdayDay 34
Reflection
7 weeks of posting — what I've learned (and the coin tally reveal)
Meta-post. Share what content worked. What surprised you. Show the coin tally. Announce if there was a winner. Ask what content people want next. Perfect reassessment moment.
🪙 Coin flip #34 — grand tally reveal
IGLinkedInTikTok
FridayDay 35
CTA
If you've been watching these and thinking "I should do something" — here's the thing.
Gentle, warm CTA. Not pushy. "I run a course. It's 3 evenings. It's £75. Link in bio." Then the coin flip. Let the 7 weeks of trust do the work.
🪙 Coin flip #35 — final one, make it count
IGLinkedInTikTok
Tips for every post
The coin flip
Always end on it. Keep a running tally on screen. "Attempt 12, wins so far: 1." The suspense is the hook that brings people back.
LinkedIn vs Instagram
Don't cross-post directly. On LinkedIn, rewrite as a text story with the key point first. The algorithm rewards native text posts, not repurposed Reels.
The classroom setting
Don't tidy it up too much. The whiteboard, the lanyard, the morning rush energy — that's the differentiator. Nobody else has this setting.